Non-Virgin Women Are Just Like Used Cars

An ad from a used car dealership that ran in the London Free Press, a free newspaper in London, Ontario. The ad compares used cars to sexually experienced women with the lines, “You know you’re not the first. But do you really care?”:

It’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”